Born in Einbeck, confirmed in Munich.
In the 14 th century, the town of Einbeck became famous for its excellent quality beers. Munich could not compete with them, until Duke Maximilian I decided to set up his own brewery with the master brewer from Einbeck, Elias Pichler. His job was to transfer all the brewing knowledge from Einbeck to Munich, which ended up being the benchmark for this style of beer.